Americas Christmas Consumer Spending 2024. Funds help those in need during the holidays with donations of food, toys. As we approach the 2024 holiday season, marketers are facing an unprecedented confluence of major events that will shape consumer behavior and spending patterns.
Altogether, the poll finds 88% of adults indicating they will participate in the shopping season to some degree. For policymakers in the us, the european experience raises the question of how long america’s shoppers can continue to defy the pessimists’ expectations.